Earned 293% Increase in Leads for Accountant (on a Shoestring Budget)

1. Background


Our client is an accountant with her own small business. When she came to Royal SEO, she already had a keen interest in digital marketing and had worked with one of the UK’s best known marketers. Her website was earning 2,894 visitors per month when we started working together.


2. Objective


Our client had already done some basic online marketing with a previous SEO agency but concluded that they were just “okay”. She came to Royal SEO for help, but she could only afford to invest a relatively small amount. Our challenge was getting results on a much smaller budget than we’d normally recommend.

Caption: the above graph shows that the number of people coming to our client’s website via Google searches has increased over time. 


3. Strategy


Due to the limited budget, we could only afford to work on one element of our client’s website at a time. We started by optimising the website for search engines then moved onto link building. Eventually, we were forced to pause our link building work while we worked on a site redesign. When the site redesign was finished in the last few months of 2018, we were able to move some of our budget back to link building. This approach allowed us to carry out work on the website as needed without going over budget. 

Caption: the above graph shows that our client’s website has ranked in a better position and for a larger number of Google searches over time.

3. Package


As a small business, our client didn’t have much left at the end of the month to invest in SEO. So all of our SEO work for this client was done on a shoestring budget. Results were slower than they could’ve been with a larger budget, but whatever the budget, we find a way to maximise the efficiency of the work we’re doing. In the last two months, the client decided to increase their marketing spend and upgrade to our Standard SEO Package


4. Results


Our client went from 2,894 visitors in the month that he joined Royal SEO to a new record of 7,429 visitors. 

Caption: the above graph shows that the number of people visiting our client’s website has grown since we started working together.


This client has, on record, said that her “experience with Royal SEO has been great… the people are very, very friendly and very down to earth… and the results over time have really, really grown”.

Want these sort of results for YOUR business?

If you’d like to discuss working together, the first step is to request a free quote and tell us a bit about your goals.